Packaging

How well do you understand your product and your customers?

Your answers will help us gain a deeper understanding of your business and the core objectives of the project, allowing us to provide a more accurate timeline and cost estimate.

What will we work with?
How did you get to know about us?
Do you have a deadline?
When would you like to complete the project?
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When would you like to start?
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What is your budget?
What product are we working with? Is this a first-time launch or a redesign? What’s the name of the product? Do you have a website or any existing packaging design? If so, please share the link or details with us.
What are you most proud of in your product's packaging?
What are the company's plans and objectives related to packaging? We’re not looking for financial goals, but rather the company's social responsibility or the purpose behind your packaging choices.
What is the nature and lifestyle of your product’s consumer? Please describe all your target groups in detail, including how packaging influences their decisions.
Why do people buy products in your category? How does packaging contribute to their decision-making process?
What barriers keep people from consistently using products in your category? Could packaging be a factor?
What prevents people from purchasing your product, either for the first time or as a repeat customer? Does packaging play a role in this?
How do you convince customers that your product's packaging is better than competing alternatives?
What words or phrases do people use when recommending your product or company to friends or on social media, specifically regarding its packaging?
Who are your competitors, and what do they promise to their audience through their packaging?
If you were to compare your product's packaging to a person, what would its nature or character be?
Where do people typically learn about your product, and how does packaging affect their first impression?
What is the price positioning within your product category?
What do you want to achieve with the development of the packaging design? What is the main message the packaging design needs to communicate?
What packaging format and materials do you have in mind for manufacturing?
Do you need us to develop a custom packaging form or diecut, or will it be provided by you or the production company?
How many SKUs are there in the product line?
Are there any limitations that must be considered in packaging design, such as an existing brand manual, results from marketing research, the product name, logo, diecuts, or any other technical specifications?
How do you envision the packaging design? What character or personality should it convey?
male
female
young
mature
luxurious
economical
playful
serious
simple
complex

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