Challenge
Diatech, a British manufacturer of diamond cutting blades, needed a website redesign to reflect their bold brand identity while maintaining an industrial appeal. The challenge was to create a dynamic design that would stand out in a competitive market.
Strategy
We focused on developing a design that would enhance brand recognition by utilizing a vibrant, unconventional color palette. Our goal was to express the strength and daring nature of the Diatech brand through visually impactful elements.
Solution
We created a bold and energetic design, featuring Diatech’s signature pink and adding a striking purple. This unique combination, rarely seen in industrial design, gave the brand a fresh, recognizable look. The dynamic layout and vibrant colors helped the brand stand out while supporting its strong identity.
Results
The new website successfully elevated Diatech's online presence, improving brand recognition and setting the company apart in the industrial market for diamond cutting blades.
