Challenge

The challenge for Khush was to create a skincare brand that stood out in a crowded market while reflecting the essence of timeless beauty and strength. The goal was to convey the brand’s values through a unique design that would resonate with consumers looking for natural and holistic skincare solutions.

Strategy

Inspired by Eastern philosophy, we focused on integrating the themes of inner strength and rejuvenation into the brand’s visual identity. The concept was to draw from ancient wisdom, positioning Khush as a source of youth and vitality. The design had to reflect serenity, balance, and the idea of harmony between mind, body, and nature.

Solution

The packaging design incorporated subtle, elegant elements inspired by Eastern art, blending modern aesthetics with traditional motifs. A color palette symbolizing tranquility and renewal was selected to create a sense of calm and trust in the product. The brand’s logo was designed to be minimalistic yet impactful, evoking the balance and purity that the product represents. Additionally, we designed 3D renders for marketing materials to create a strong visual impact in online and offline campaigns.

Results

The final branding was both elegant and grounded, successfully merging Eastern philosophy with modern skincare aesthetics. The design conveyed the essence of strength and youth, setting Khush apart from competitors as a brand that offers more than just skincare — a holistic path to rejuvenation.

Team

Dmytro Lynnyk

Art Director

Iryna Lynnyk

Brand Strategist

Aleksandra Voronina

Project Manager

Pavel Gubin

3D Designer

Awards

• ‘22

  
  Pentawards

  BRAND PACKAGING DESIGN

  Short list